Brand architecture

One hub, three sub-brands

emoji — Taiwan Talent Hub is the master brand. at cafe, 3AM and Stay Square are the sub-brands that run inside the hub. Each has its own logo and brand color, and all share the master brand’s paper, ink and white space.

Master brandemoji — Taiwan Talent Hub言文字｜台灣人才聚落 · white space, naming, logo, color, type and the moji characterMaster brand CIS

Sub-brand 01

在咖啡 at cafe

Japanese set meals and working coffee · 08:00–17:00

#984C37

Sub-brand 02

三點水 3AM

Late-night diner & bistro · 17:00–03:00 next day

#6B8FAB

Sub-brand 03

等等空間 Stay Square

Members’ space for rest and work · For members; 24-hour access is conditional

#2B4064

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Shared rules

When the three sub-brands appear together, write them as in this table and keep this order.

Sub-brand	In running text	Logo lettering	Brand color	Concept
at cafe	at cafe (在咖啡)	at café	#984C37	Japanese set meals and working coffee
3AM	3AM (三點水)	3am… Bistro	#6B8FAB	Late-night diner & bistro
Stay Square	Stay Square (等等空間)	stay square	#2B4064	Members’ space for rest and work

Fixed order

at cafe, 3AM, Stay Square. Side by side, the three logos share one height and equal spacing — none is bigger.

Master brand first

With the emoji logo, emoji goes on top or on the left; the sub-brand goes below or on the right.

Yellow is the master brand’s

#FFDE34 appears only in emoji layouts. Each sub-brand uses its own brand color.

Brands, not locations

Describe each place by its brand and function, never by its position in the building.