emoji CISSub-brand 02 · emoji — Taiwan Talent Hub
三點水3AM
The late-night diner & bistro for the evening. Dinner, late-night food and meals with drinks, staffed until 3 a.m.
- Concept
- Late-night diner & bistro
- Hours
- 17:00–03:00 next day
- Who
- All visitors, no membership needed
Naming
Write the name the same way everywhere. When pairing Chinese and English, use parentheses or a middle dot.
No quotation marks and no suffix such as “store”.
Fixed spelling for running text. The “3am… Bistro” on the logo is lettering, not a way to set text.
Titles and cards may also use “三點水 3AM”.
A sub-brand never replaces the master brand. Documents, business cards, signage and the website show the master brand name or logo at least once. When the two logos sit side by side, separate them with a 1px rule or white space; never merge them into a new lockup.
Logo
A handwritten italic “3am…” wordmark with “Bistro”, a vertical “三點水” and a symbol of linked circles. The lowercase 3am is part of the lettering; in running text always write 3AM.
Use LOGO 01 whenever the layout allows.
Use LOGO 04 for banners, signs, page headers and other long, low spaces.
Previews are compressed. “Download PNG” gives the original transparent file, about 4500 px wide.
Color
Each sub-brand has exactly one brand color, paired with the master brand’s paper and ink. The emoji yellow (#FFDE34) belongs to the master brand and is never used in sub-brand logos or brand color fields.
Brand colors are sampled from the designer’s PNG exports and are for screens. The source files include no CMYK or Pantone values; proof from the AI source before printing.
Social avatar
White on the brand color, 4500 px square. Fits the circular crop on Instagram, Facebook, LINE and Google Business Profile.
Usage
The sub-brand logos are the designer’s preliminary working version (2026-10-12). Until the final version is approved, these rules follow the master brand CIS.
Do not stretch, squash or slant it. No outlines, shadows or gradients.
Only the brand color, white knockout and ink. Any other color scheme needs approval first.
Leave at least ¼ of the wordmark height clear on every side.
Place it on paper, white or the brand color. On photos, only over clean, low-contrast areas.
Do not split the symbol from the wordmark, and do not retype the wordmark in a font. Ask the designer for new combinations.
Always use the square files in 04 for social avatars; do not drop the transparent logo onto a color block yourself.
The late-night traveler. Drink lists, coasters. Eyes half closed, fewer words. In-store items at 3AM can use this moji pose. moji is always drawn in ink, never in the brand color.
Source file
Adobe Illustrator, 10 artboards at 1080 × 1080 pt (PDF-compatible, previews in Acrobat). Start here for print, resizing or other formats.