Corporate Identity System · 2026

Yohaku
is the identity.

The brand system for emoji — Taiwan Talent Hub. Not a decoration manual. Rules so logo, color, and type say the same thing on every surface.

Edition v1.6 · Logo 2026 · moji Taipei
01

Yohaku · The Philosophy

Yohaku is the undrawn space in a composition. It is not unfinished, nor leftover. It holds the same weight as the mark it frames.

True yohaku doesn’t read as “empty.” It reads as a brand that knows exactly what it wants to say — and so needn’t say much.

Not emptyNot unfinished work, not a shortcut.
Not decorationYohaku sets rhythm; it doesn’t pad the frame.
StructureEqual weight to ink. Space first, mark second.
02

Naming · Brand Naming

One fixed spelling, inside and out. The Chinese and Japanese names use the full-width separator 「｜」, never a dash; the English name uses an em dash.

Chinese · CIS
言文字｜台灣人才聚落

The whole hub uses this Chinese name; sub-brands never replace the parent brand. Separator: full-width 「｜」.

English · CIS
emoji — Taiwan Talent Hub

The whole hub uses this English name: always lowercase emoji and an em dash. The legal entity name Emoji Co., Ltd. is the only exception. The word emoji means the expressive symbol: what gives text its warmth. Sub-brands, fixed spelling: 在咖啡 (at cafe), 三點水 (3AM), 等等空間 (Stay Square). Each has its own identity page under Sub-brands.

Acronym · EMOJI
E · M · O · J · I

E Explore　|　M Meet　|　O Open　|　J Joy　|　I Inspire. Explore the unknown, meet each other, open up to joy, inspire one another.

Japanese · CIS
言文字｜台湾タレントハブ

Same full-width 「｜」. The English formal name may appear alongside.

Brand essence
The talent hub by Taipei Main Station

Hub first: keep talent density beside Taipei Main Station, where words and people meet. at cafe serves light meals and coffee; 3AM is a late-night diner. Stay Square provides shared space for members. Three storylines stand side by side — digital nomads, startups and tech talent — never a single digital-nomad base.

Slogan · fixed
Meet the people you’d never usually meet.

Use the fixed line as written in every public piece; do not rephrase it. The Chinese master line keeps 「你」, its clause order and its final full stop. Chinese: 讓你平常不會遇到的人，在台北車站旁相遇。　Japanese: 普段は出会えない人と、台北駅のそばで出会う。

Wording
Name brands and functions, plainly

3AM is a late-night diner or bistro, never a bar. Stay Square offers rest and seats; no lodging words. Name places by brand and function, not by level. The retired names Emoji Cafe & Bar, Member Plaza and Talent Lounge are no longer used.

04

Color

Ink and paper form the neutral spine. Yellow is the only accent: at most one hit per view, always as a background, with ink on top.

One hit of yellow is enough

#FFDE34 is a highlight, never a wash: highlighter underline, badge, or text selection. Yellow is always the ground; ink always sits on top. One hit per view.

05

Typography

Ming-style serif display, classical Latin serif, sans for body. Each typeface has one role; never mix them. The logo itself is outlined vector art, not a font you can swap.

Display
言文字｜台灣人才聚落
Noto Serif TC · Ming-style display
Latin
emoji — Taiwan Talent Hub
Cormorant Garamond · Latin / numerals (CIS: emoji = the expressive symbol)
Body
emoji is the talent hub by Taipei Main Station. at cafe serves light meals and coffee, 3AM is a late-night diner; Stay Square gives members a place to work, rest and attend talks.
Noto Sans TC · body & UI
06

Checklist

Check before you publish. Compliance over flourish.

  • Does yellow appear only once?
  • Is yellow a background, with ink on top?
  • Is the logo at original proportion and color? (reverse files on ink grounds)
  • Is the primary lockup the Talent Hub (not the retired Cafe & Bar)?
  • Does the mobile layout still keep yohaku?
  • Are headlines in serif and body in sans?
  • Is the tone short, plain, without exclamation marks?
  • Is the name separator full-width 「｜」?
  • Does moji use only three elements and one yellow dot?
  • Do the logo and moji stay off yellow grounds?
  • Does each sub-brand use only its own color, not the yellow?
  • Are places named by brand and function, not by level?
07

Assets

Logo and character assets are SVG / PNG. Download and use them as they are; never redraw or recombine them. Logos, brand colors, social avatars and source files for the three sub-brands — 在咖啡 (at cafe), 三點水 (3AM) and 等等空間 (Stay Square) — each have a page under Sub-brand identity. For a one-page overview of the parent brand see kit/; the version for design tools and AI agents is the Open Design package.

Favicon SVGfavicon.svg · 言 · transparentDownload Mark SVGemoji-mark.svgDownload Mark PNGemoji-mark.pngDownload Primary horizontal SVGemoji-h.svg · Talent Hub lockupDownload Primary horizontal PNGemoji-h.pngDownload Primary vertical SVGemoji-v.svgDownload Primary vertical PNGemoji-v.pngDownload Vertical reverseemoji-v-reverse.svg · for ink groundsDownload Horizontal reverseemoji-h-reverse.svg · for ink groundsDownload Parent brand horizontalemoji-brand-h.svgDownload Parent brand verticalemoji-brand-v.svgDownload Chinese horizontalemoji-h-zh.svgDownload English horizontalemoji-en.svgDownload Apple Touchlogo.png · 512²Download OG Coverog-cover.jpg · 1200×630Download moji symbol SVGmoji-mark.svg · ears & trunkDownload moji seal SVGmoji-seal.svg · oracle-bone elephantDownload

Press & partners: us@emoji.tw

08

Character · moji

The elephant of emoji. The oracle-bone character for 象 (elephant) is simply a drawing of one. Pictographs are where Chinese writing began; emoji are the modern pictographs. This elephant hides inside the characters, and is the building’s earliest regular. Edition 01 · fixed 2026-08-26.

Name · only one: moji

Lowercase, set in the same type and case as emoji. In Chinese text it is still written moji; there is no separate Chinese name.

e→mojie · mojiemoji minus the e. It was in the brand’s English name all along.
もじmoji · もじThe Japanese reading of 文字 (“letters”). Works as-is in Japan, and echoes the three characters of 言文字.
mo·jireadTwo syllables, easy to say in any language. No capitals, no punctuation.

World · word, writing, character, then the elephant

The brand story had three parts; the elephant is the fourth. It is what grows once the characters are set side by side.

言

Words: what people say out loud.

文

Writing: words shaped into something that lasts.

字

Character: the smallest unit. Each person is one character.

象

Elephant: what grows once characters are set together. Pictograph, image, imagination, everything.

Speech becomes writing, writing sparks imagination, imagination becomes a world.言之有象 — words become worlds

Personality · an elephant in no hurry to speak

It has walked through many cities and understands many languages. It remembers the story of everyone who has come by. When someone needs to talk, it makes room. Not a mascot: the building’s earliest regular.

MemoryThe elephant remembers every word. Members join under their real names; here, you are remembered.
ConnectionElephants live in herds. Community, company, talent density.
SteadinessLarge, reliable, never aggressive. A building from 1969.
TravelHas walked through more than twenty countries. Remote work, moving across borders.
ListeningBig ears. Elephants call each other kilometers apart on frequencies too low for us to hear — like the messages of the remote-work years.
ExpressionThe trunk extends into a pen, a comma, a question mark, a line of dialogue.

Symbols · three elephants, one line

Never a realistic elephant. One stroke weight, one yellow dot. The front view is the main symbol, the oracle-bone glyph is the seal, and the profile guides people through the space.

moji symbol: ears as speech bubbles, trunk as a comma
Symbol · main markThe ears are two speech bubbles, the trunk is a comma. Three elements make an elephant. One yellow dot for the eye: the only yellow hit in the frame.
Oracle-bone elephant, reversed on ink
Glyph · sealThe oracle-bone 象: the first emoji. For stamps, member stamps, package seals and limited items.
moji profile, only a corner shown
Profile · yohakuOnly a corner shows; the rest stays outside the frame. For stairs, walls and wayfinding. The trunk is still a comma.
moji footprint, one toe yellow
Footprint · trailWhere the elephant walks, it leaves a trace. Four toes, one yellow. For stairs and member visit records.

Trunk · the trunk is punctuation

Take the trunk on its own and you get a set of punctuation. There is an elephant in the words, and words in the elephant.

Five marks drawn from the trunk: comma, question mark, opening quote, closing quote, speech bubble
commaquestion「」bubble

States · one elephant, brands and services

Each state follows a business: at cafe, 3AM, Stay Square, plus the moment people meet.

Daytime coffee
at cafe · by dayThe herd meets at the waterCup sleeves, placemats, table cards. A watering hole is where animals gather at the water, and also slang for a neighborhood bistro.
After dark, drinks
3AM · after darkLate-night travelerDrinks menu, coasters. Eyes half closed, fewer words.
24-hour rest (conditional)
Stay Square · 24h rest (conditional)Sleeps standing upElephants sleep only two hours a day. Tired? Lie down for a while. Seat cards, shower signs.
Coworking
Stay Square · coworkingOn a remote callMeeting room names, “focusing” door signs. Low-frequency talk that stays connected kilometers apart.
Elephants greet by touching trunks
Stay Square · eventsTrunks touch, words come aliveElephants greet by touching trunks. That meeting point is the only yellow in the whole brand. Event key visuals, social covers.

Applications · where guests actually meet it

The elephant lives beyond the logo. From cup sleeves to the stairs, one set of lines ties the building together.

moji
Cup sleeveInk sleeve, paper cup. Different states by day and after dark.
moji
emoji · member
Member cardOne footprint per visit. Footprints are a record, not a currency.
Stair footprintsWhere the elephant walks, it leaves a trace. Wayfinding between the dining spaces and Stay Square.
StampThe oracle-bone elephant. Event stamps, city editions, postcards.
IG avatar · stickersThe recurring character in @emoji0701 post series. States become stickers.

Someone is resting in this seat.

Table card · noticeHouse rules, said gently by the elephant. Short sentences, no exclamation marks.

Language · the elephant’s event vocabulary

Long-lasting words built on 象, for event names, room names and content series. The Chinese names are the originals; English glosses follow.

Herd gatheringCommunity meetups
Elephant talksTalks and conversations
Night elephantEvening food and drink events
Wandering elephantTravel and nomad stories
ImpressionsStories left by participants
Imagination RoomMeeting room in the Stay Square event area
Wall of WorldsA wall of photos, business cards and community records
Elephant in the RoomOur signature talk series, about things everyone knows but few say out loud. The building that 300,000 people pass every day, and no one stops at.

Rules · do and don’t

StrokeStroke 8 at viewBox 200; 10 below 40px. Round caps and joins.
YellowOne yellow dot per frame: the eye, the meeting point, or one toe. Never together.
ColorInk #1B1A17 lines on paper #FBFAF6. Reversed, lines turn paper; yellow stays.
YohakuThe elephant may show only a corner. Always leave part of the frame empty.
Not realisticNo skin wrinkles, no 3D shading.
Not cartoonNo blush, no big eyes, no theme-park cuteness.
No white elephantIn English a white elephant is a costly, useless thing. Never fill the body white.
No ivoryNo tusks in any asset.
Not exoticNo Thai or Indian patterns. Tech already has the Mastodon, Evernote and PostgreSQL elephants; we stay distinct through letters and line.

Copy · things it would say

The yohaku voice. Short sentences, few adjectives, no exclamation marks.

The elephant was the first emoji.

The greatest form has no shape.

One person only touches part of the elephant.

The elephant remembers every word.

The herd meets at the water.

It can sleep standing up.

300,000 people pass by. There’s an elephant in the room.

This building is no ivory tower.

A place where stories take shape.

Words become worlds.言之有象

Character line · fixed
The elephant was the first emoji.

Character tagline: 言之有象, words become worlds. It does not replace the main slogan. moji is the building’s earliest regular, not a mascot.

09

Sub-brands

emoji is the parent brand. at cafe, 3AM and Stay Square are the sub-brands that run inside the hub. Each has its own logo and color, and shares the parent’s paper, ink and yohaku.

Sub-brand 01 · 08:00–17:00
在咖啡 at cafe

Japanese set meals and working coffee. Brand color #984C37 terracotta.
Sub-brand 02 · 17:00–27:00
三點水 3AM

Late-night diner and bistro. Brand color #6B8FAB dusk blue.
Sub-brand 03 · Members
等等空間 Stay Square

The members’ space for rest and work; 24-hour access is conditional. Brand color #2B4064 navy.
OrderAlways at cafe, 3AM, Stay Square. Same height, equal spacing.
HierarchyNext to the emoji logo, emoji goes on top or on the left, separated by a 1px rule or yohaku. Never build a new lockup.
ColorEach sub-brand uses only its own color plus the parent’s paper and ink. Yellow #FFDE34 belongs to emoji alone.
SpellingRunning text: 在咖啡 (at cafe), 三點水 (3AM), 等等空間 (Stay Square). The at café, 3am… and stay square in the logos are letterforms, not text spellings.

Sub-brand identity: logos, social avatars and source files →

10

Specs

Sizes for common pieces and the contact facts. Check this table before you make anything.

Business card54 × 90 mm plus 3 mm bleed. Chinese and Japanese editions.
FlyerA5, 154 × 216 mm with bleed.
InvitationA4 folded to A5, 216 × 303 mm with bleed, duplex, long-edge flip.
PosterA3, 297 × 420 mm.
InstagramPost 1080 × 1350 px; story 1080 × 1920 px.
Share imageOG 1200 × 630 px; event hero 1600 × 900 px.
Japanese piecesHeadings Noto Serif JP, body Noto Sans JP.
Yellow groundsThe logo never sits on yellow. On yellow, moji’s eye turns ink.

Contact

Webwww.emoji.tw (emoji.tw in print)
Instagram@emoji0701
Hashtag#emojitw (English); #我在聚落 (Chinese, Japanese)
Emailus@emoji.tw
AddressNo. 11, Sec. 1, Chongqing S. Rd., Zhongzheng Dist., Taipei, Taiwan

True yohaku means knowing exactly what to say — so you needn’t say much.

TypeNoto Serif TC · Cormorant Garamond · Noto Sans TC
Accent#FFDE34 — one hit per view
Systememoji design system · v1.6 · Logo 2026 · moji
Contactus@emoji.tw
Design systemSub-brand identity · Parent brand kit/ · design-system/emoji/ · Open Design